Promoting cycling in India

To promote cycling in India, the Embassador of Denmark in India, H.E Mr Freddy Svane, and the Indian artist Mr Deepak Tandon are launching ‘The Free Bike Initiative’: 100 free bikes for 100 Indian citizens.

How: Through a charity sale of art works

Why: The aim of the ‘Free Bike Initiative’ is to popularise the biking culture and thereby move in the direction of a greener, cleaner and healthier India.

At the initiation of the Danish Ambassador, artist Deepak Tandon had the opportunity to live and paint in Denmark at the BKV studios. During his stay there, he was deeply inspired by the country’s bicycle culture and the prospects for a more sustainable future that this culture entails.

In Deepak Tandon’s words, “Denmark as a nation is a front-runner for the promotion of ‘slow life’ moving in the direction of greener, cleaner and more sustainable world with healthier citizens with greater family values. It is amazing how the unpredictable weather does not deter the health and environment conscious people of Urban Denmark from biking”.


Here is how it will work. It begins with a charity sale event:

On the occasion of the celebration of Her Majesty the Queen Margrethe II’s birthday, a charity exhibition of Deepak Tandon’s abstract photographic artworks and video installation, ‘Sediments – ONE rock’, will be held at a closed event for invited guests in New Delhi. The proceeds from the sale will be used to procure and distribute free bicycles to Indian citizens.

In H.E. Mr. Freddy Svane’s words “Deepak Tandon is a renowned artist and our shared enthusiasm with the Danish cycling spirit is the driving force behind our collective efforts towards a more sustainable India with healthy citizens”.

“With Denmark being one of the finest biking cultures in the world, we shall collectively strive to promote this cause annually in different innovative ways,” he said.

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