Peace, welfare and social responsibility

Denmark has gained world-wide recognition for its ‘Scandinavian Model’ with core values of equality, solidarity, and a concept of taking care of each other. Denmark has the highest income equality when compared to 168 other countries, according to the 2010 Human Development Report from United Nations Development Programme. Generally the Danes strive to run fair businesses based on transparency and mutual trust.

“Social responsibility is really about how an organisation earns its money rather than how it spends its profit.” – Mads Øvlisen
__ Mads Øvlisen is a Danish business man who has been CEO of the successful Danish insulin manufacturer Novo Nordisk. He is a member of The United Nations Global Compact Board, a professor at the Corporate Social Responsibility Center at Copenhagen Business School and the co-founder of the European Academy for Society in Business. Read more

Since 2009, Danish legislation has required listed and large companies in Denmark to take a position on corporate social responsibility in their annual reports.








Happiness-studies place Denmark in top
The Danes have once again been named the so-called “happiest people in the world” by the researchers. Quote from the first ‘World Happiness Report’ which was launched by UNESCO in April 2012:
It is no accident that the happiest countries in the world tend to be high-income countries that also have a high degree of social equality, trust, and quality of governance. In recent years, Denmark has been topping the list.”
Read more
Oprah's findings: Why are Danes so happy?
• Video: ABC News: Denmark happiest place on Earth
• Video: asked: What is happiness to you?

Danish welfare
Social responsibility and welfare is a large part of the Danish mentality and it is a vital part of the way in which the country is governed.
Video: Learn more about the Danish welfare system

Mumbai skyline with a social silhouette
The Danish architectural firm 3XN has drawn a number of exclusive high-rise buildings in central Mumbai which contain an important social aspect with an integrated resettlement centre. The project is characterized by a high degree of both environmental and social sustainability.“The social aspect is key in this project – and also for our commitment to India. The development of India runs in a high tempo, but they have a healthy and social approach to it, and they have, for example, no intention to move the so-called ‘slum dwellers’ out of the cities. Rather, they understand how important it is that people have the opportunity to live near their jobs,” says 3XN founder Kim Herforth Nielsen.

“Politicians from both right and left could learn from the Nordic countries,” wrote The Economist in February 2013 in a 14-pages theme entitled “The Nordic countries - The next supermodel”. Read more

The art of lowering corruption levels
“If the people of the country are happy, corruption levels are bound to go down — that is Denmark’s lesson for India,” wrote Iftikhar Gilani in this article in DNA about corruption. Over the years, Denmark has consistently ranked 9.3 out of 10 in the corruption perceptions index. Read an explanation to why, here:
Gilani’s article in DNA
Knut Gotfredsen: Anti-corruption the Danish way